Alsace decides to stick with online/virtual post-pandemic
Published: 08 November, 2022
2021 marked the first Millésimes Alsace Digitasting, the first virtual Wine Trade Show entirely organised by an appellation. The event comprised 10,000 tasting boxes and almost 4,000 ‘visitors’ from a total of 55 countries. It was an ambitious move that paid dividends, with 97% of visitors surveyed at the end of the Show stating they would participate again.
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